Growing football's presence across Simcoe County through video content and platform strategy.
Impact1M+ Combined Views
01. The Challenge
Football had limited visibility across the Simcoe County region. The page needed consistent, high-quality video content to build an audience from scratch.
02. The Solution
Worked closely with founder Cameron Holkestra as lead videographer and lead content strategist, producing and managing video content across Instagram and TikTok.
03. The Result
Grew the page to almost 750,000 views on Instagram over six months, and close to 300,000 combined views on TikTok over seven to eight months, helping push football’s visibility across the Simcoe County and Barrie area.
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