Marketing and Communications at OYA Black Arts Coalition, marketing work by Dean Oriade, a Toronto-based filmmaker and photographer
Marketing and Communications @ OYA Black Arts Coalition

Optimizing paid spend and building strategic partnerships for black arts advocacy.

Impact30% CPI Drop

01. The Challenge

To optimize paid marketing spend and build strong support for the mission amidst a need for better audience engagement across digital platforms.

02. The Solution

Developed a video content strategy and executed keyword campaigns aligning with SEO objectives. Built strategic partnerships to expand audience reach organically.

03. The Result

Reduced Cost Per Install (CPI) by 30% and drove 30% of total channel engagements over six months. Significantly increased organic search traffic.

Let's build results like this.

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